Monday, 19 April 2010
Is the audience for popular music created by the industry?
The audience for popular music is created by the music industry; the creativity of an artist or band is overlooked in order to make money. Shuker says "popular music is an economic product invested with ideological significance by many of its consumers." The fact of the matter is that record labels will not change a formula if it is working (making money). So if a certain type of song by an artist has made a big revenue, they will ensure the same style of record is made again to repeat the affect. This would point towards many theorists opinion that the music industry simply creates its own audience and not the artist or the band performing the song. Adorno refers to "standardization" in reference to the audience and popular music; this is all very true, as the industry set the guidelines (song) for the listeners in mass to conform to.
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This is a reasonably well argued position on the music industry but are there theorists who suggest the opposite?
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