Monday, 19 April 2010
Is the audience for popular music created by the industry?
The audience for popular music is created by the music industry; the creativity of an artist or band is overlooked in order to make money. Shuker says "popular music is an economic product invested with ideological significance by many of its consumers." The fact of the matter is that record labels will not change a formula if it is working (making money). So if a certain type of song by an artist has made a big revenue, they will ensure the same style of record is made again to repeat the affect. This would point towards many theorists opinion that the music industry simply creates its own audience and not the artist or the band performing the song. Adorno refers to "standardization" in reference to the audience and popular music; this is all very true, as the industry set the guidelines (song) for the listeners in mass to conform to.
Sunday, 11 April 2010
NME review
For those of you who are not aware, NME magazine was first published in the fine but indistinguishable year of nineteen fifty two. It acts as music tabloid, somewhat giving life to the newer more quirkier of bands and artists by reviewing the work they have so tirelessly assembled. In many respects NME takes on the role of some form of secret society, feeding knowledge to those people who are already knowledgeable to understand information put before them. You may not have noticed but the vocabulary used also moves to almost distance the uneducated reader with what seem to be in house phrases. It is the analyzing of the relatively unknown band, the far fetched festival or the new sub genre which could scare off the average personality. Maybe it is this it reaches and strives for in an attempt to almost appear cool; or at least show that you must be cool to read it.
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